Albert Rothenberg, (born 1930), is a prolific thinker, clinical psychiatrist, researcher, writer and novelist.
Rothenberg described the three cognitive processes, all of which disrupt the past and the usual and lead to new creations. He was nominated for the Nobel Prize in medicine or physiology for his research work on creativity and serendipity role in discovery and innovation.
The Nobel Foundation is a very cautious, conservative organization that hates committing errors of judgment or appearing nonconformist. So Rothenberg was not awarded a Nobel Prize because of the avant-garde nature of Serendipity.
Just to make it clear, serendipity is at the root core of discovering the useful Penicillin, Viagra, X-Rays for medical imaging, Valium, Pap smear, and more.
The two weeks of the UN Climate Change Conference are about to end tomorrow. 30,000 people attended this UN sponsored jamboree. The COP27 as it is renamed this year is an annual event that took place in the Egyptian tourist and resort city of Sharm El Sheikh.
Sharm El Sheikh is an Arabic name meaning -“Bay of the Wise”. The weather is good, the scuba diving is fun and underwater sightseeing is amazing.
When the COP26 took place last year in Glasgow, it generated into the atmosphere over 102,000 tons of carbon. The final estimate for this year obscene carbon from fossil fuel generated by this conference has yet to be calculated.
Climate Change Industry is a big business.
Climate change business is a money making business like any other industry or business.
It has its own money making sponsors and their numerous co-sponsors: tourists, scientists, politicians, protesters and curiosity seekers.
Climate Change Industry is not different than the fear mongering Organized Religion business worldwide that sponsor building of houses of worship, pilgrimages and spiritual conventions.
Climate Change Industry is not different than the war mongering movements. The like of national revanchists political parties who feed the Military Industrial Complex that designs and manufactures for profit fighting weapons.
Climate Change Industry is not any different from the Entertainment Industry that makes the citizens of the world feel good. Providing movies, theme parks, cabarets, and gambling houses.
The climate Change Reparation Business Piggy Bank. Today Saturday (11/19/22) a deal had been reached to create a piggy bank for payments, one of the most contentious issues at this month’s United Nations climate summit in Egypt.
Such an agreement would be a significant reversal from the United States, which for decades has opposed the idea of paying countries for climate damage. Cool news for international banking magnates
The Geo-Engineering Business Projects announced by the White House (10/13/22), that it is funding a five-year-research plan into one of the most controversial proposals for fighting climate change out there: geoengineering – the technologies that can be used to artificially modify the Earth’s climate. Specifically, shielding the Earth from solar radiation. Imagine that – 8 billion Earth residents will be deprived of their Vitamin D source, causing Vitamin D deficiency. Cool news for the Pharmaceutical Industry.
COP28 – See you next year in the dream city of Dubai.
When I found out that James Patterson wrote and published his own biography, I decided that I must read this book as soon as possible; and take notes while I read.
Why would I read and take notes of Patterson by Patterson?
Two reasons. Patterson is a riveting story teller and a successful businessman. As a successful author, teacher and businessman there’s a lot we can learn from him. I read and studied his autobiography and annotated it–right from the life lessons of the guru. I asked my resourceful resident-librarian for the book but he had to wait three weeks to get a copy. True, I could have bought my own copy. After reading the memoir twice, cover to cover – I bought my own copy. I discovered that Patterson is a wealthy man from every perspective you look at him. He published a wealth of novels. He earned a wealth of income. He has a wealth of friends – from presidents to prisoners. He keeps on inspiring and role-modeling to a wealth of students.
James Patterson published some 260 (or more), mystery novels. Many of which were turned into movies. He published non-fiction books too. In the process he became wealthy to the tune of estimated $800 million net worth. So he must be good at his art, craft, and the publishing business, and public relations.
Before he turned into a full time writer James Patterson was the CEO of the advertising agency J Walter Thompson, North America. So he is a successful and experienced marketing and sales executive, as well as a seasoned businessman.
At age eighteen while in college he needed a job. He made a living as a nurse-aid in a psychiatric hospital. For five years he worked with psychiatric patients. There he learned many things about human nature.
As he describes it: “I was a psychiatric aide. I think I was hired because I have empathy for people… The heart of the job was to talk to patients and more important, to listen to them.”
The word is empathy. Sadly many healthcare professionals lack the capability of showing empathy towards their patients.
Later in his life Patterson was honored to deliver at least ten college commencement addresses. Then he’s a sought after as a teacher.
Moral one: Never argue with success. Success is its own justification.
About My Notes
Patterson’s memoir is not written in a particular order. Not written by chronological order and not by theme or topic. It reads like a random series of stories and anecdotes. He tells the stories that he likes us to know. Sometimes he repeats them.
Nonetheless, I was able to find five dominant themes in his memoir. That’s where my story to you – his stories – really begins.
Patterson is a great communicator. He writes in a colloquial manner – conversational style. He is a public speaker with an entertaining flair. The writing techniques, the views on book authorship and publishing are all laid out to the reader. Every reader can understand the story he tells without a need for a dictionary.
Patterson holds to a horse-sense business attitude he adopted from a colleague: “There’s got to be a golden pony in this pile of horse shit.”
Patterson handles human relations graciously. He wins friends and influences people. Not everyone gets to play golf with four American presidents as he did. No author I know of was asked to collaborate on book writing by Bill Clinton… Patterson did.
Patterson values dearly children’s education and literacy. Hence, his charitable contributions are in support of community libraries, classroom libraries, and advancing reading literacy in schools.
According to Patterson there are“life lessons everywhere. The trouble is, like most people, I tended to ignore them.”
Years later, after working in the advertising industry he realized his life mission. “My mission in life had to be to get on the other side of the highway.”
Huh? Keep reading the story to the end.
The memoir is full of Patterson’s aphorisms – “Pattersonisms” – but that last word is too difficult to say or write…
I made every effort to enclose quotes from Patterson’s memoir between quotation marks”—”
I never met James Patterson. For some factoids or information I resorted to Wikipedia. All errors are mine. Forgive me.
# # #
A Novelist in Preparation
Patterson was born and raised in Newburgh NY. Sixty mile north of Manhattan. Raised in a catholic home. His parents were book readers. His mother was a grade-school teacher. And James was expected to do well in school. After graduation, at age eighteen he went against his desire to Manhattan College in NY. A catholic College. It was tuition free. #
Patterson had to support himself. He took a job at the McLean psychiatric hospital in Belmont Massachusetts.
At this psychiatric hospital he worked for five years and his life took a new course. During the day, he went to undergrad school. At nights he watched psychiatric patients and read books. He kept himself awake by many cups of coffee.
On evening and night shifts he had a lot of free time, so he “started reading like a man possessed during those long, dark nights of other people souls.”
Patterson bought used books of novels. “I read novel after novel, Play after Play, my view of what was possible in life began to change.”
“During the time I worked at McLean Hospital, I read everything (except bestsellers, God forbid) I could get my hands on.”
He didn’t study psychiatric texts. He read the world’s finest literature by the great Western authors
In my experience you can learn a lot from depressed people, suicidal patients or other psychiatric patients. Just listen to them.
Patterson’s Lesson Learned – Listen to anybody, be empathic and hear their human stories. Yes. I know, I repeat my take home messages. I want to internalize the wit and wisdom of James Patterson.
Get this; I believe that his life changed while attending patients on suicide watch preventing them from harming themselves.
Better believe him. In an interview with Money Magazine Patterson related that his work in McLean was real chance to grow up and meet different kind of people. “All sorts of windows and doors started opening up for me”, he wrote.
From the psychiatric patients he learned first-hand human nature. He watched his patients with respect and he befriended some of his patients.
Psychiatric care and medical care was different those days. There were no psychotropic medications, and there was no HIPPA. I skip here names, that Patterson narrates, about famous patients, and not so famous, who did strange things that only mental health patients can do. He mentions a poet, a novelist, a medical student and a singer acting out in what he calls the cuckoo’s nest.
In August 1969 Patterson joined along with his other NY buddies the Woodstock festival in Betel NY. They all got deeply muddied at the famous rainstorm during the festival. That event changed the lives of a new generation of American youth and readied him to be an authentic, successful writer in later years.
At Mclean hospital he started writing his own short stories. Hundreds of them. Young Patterson’s ambition was to write the kind of a novel that readers will read again and again until their binding will break and the book will fall apart.
With this kind of burning ambition a man has no choice but to be a novelist. Not any novelist but a successful novelist.
In his college years he wrote fiction stories every day. He wrote also a couple of plays. He was hooked on writing.
Once asked on a public interview, what turns him on creatively or spiritually or emotionally, Patterson’s answer was:
“Open minds. On all three counts – creative, spiritual and emotional.”
Patterson’ writing advice is sprinkled all over his autobiography. I made an effort to gather and collate his tale of wisdom and experience-based opinion on writing.
Patterson tells the readers – if you’re meant to be a writer, you’ve no choice. The writing just takes you over. You think about writing all day, every day, and more important – you actually write.
James Patterson is about writing stories. Write to tell stories.
The day he started to have fun – when things started to click – was the day he stopped writing sentences and started to write stories. Stories flow naturally from the heart, and head.
The novelist Michael Connelly said, ‘What Jim does is boil a scene down to the single, telling detail, the element that defines a character or moves a plot along. It fires of the movie projector in the reader’s mind.’ Connelly is a mystery novelist so he probably knows what he’s saying… When Patterson wrote the Women’s Murder Club series he knew what he as doing. Four women together in a mystery series: a detective, a medical examiner, a journalist and an assistant district attorney. And there’s a murder. Por supuesto!
The Folder of Ideas
A novelist of has to have a ‘Folder with Ideas.’ An author has to keep his precious brains open for new ideas.
Q: So what does he do with his registry of ideas?
A: “I slowly leaf through it, page by page.
I usually consider five or six different ideas…
…then I start to scribble an outline. If a chapter isn’t working I just move on to the next chapter—or I move on to another book.”
When I write a first draft, I try to get the bones of the story down on paper. I don’t worry about the language.
When I’m writing a second or third draft, I’ll scribble at the top of chapters – Be There. I’m trying to remind myself to be in the scene, to feel the scene. If I don’t feel it, how can I expect the reader to?”
Keep collecting ideas and save your ideas. When the time comes to write, leaf through the ideas folder. Go on a car ride to nowhere and ponder your ideas. Shape the ideas into a story.
The Outline Method
– The novel has first to have an outline.
– Write first a fifty to eighty page outline.
– Write three or four drafts of the outline.
– Write with a pencil and erase. Erase.
Far into his memoir Patterson goes back to the outline writing technique in detail. It progressed into an old habit. He goes on to convince the reader of the ‘outline habit’. Outline is an obsession for him.
“Outline your book reports, outline any speech you have to make in school, outline your email, and outline the texts you send to your friends.”
I kind of outlined my book review at the beginning but to me it’s only a tentative outline. It’s hard to follow Patterson erratic story of his life while creating an outline…
If you want to get a better idea what is Patterson’s outline method, go to YouTube and watch other peoples’ comments on the Outline method. He teaches his writing and The Outline method in his Master Class course. It’s not free.
On the back of the book’s dust cover, Patricia Cornwell referred this memoir to Hemingway’s A Moveable Feast. I’ve read A Moveable Feast and followed Hemingway’s footsteps in Paris.
Is Patterson a Hemingway? Patterson’s books are fun reading. He hints that he won’t mind receiving a Nobel Prize in Literature … My point is that Hemingway lived out there in the global outer world. Hemingway served in Italy as an ambulance driver in WW I. He was during the thirties’ in the midst of the Spanish Civil War. Hemingway was embedded with the allied forces in WW II, in Normandy and entered head on with the liberators of Paris. Hemingway ran with the bulls in Pamplona Spain and his plane crashed in Africa. Not once but twice.
Oh, and Ernest was in a fisherman boat with the old man off the shore of Cuba in the Caribbean – the real old man and the sea. Hemingway wrote from his life. That’s why Hemingway’s writings were awarded the Nobel Prize in 1954.
Hemingway was authentic. The point is that Hemingway wrote out of his actual life and near death experiences. He experienced life, experienced wars and experienced psychiatric wards as an inpatient.
Hemingway had an inimitable, individual, different style. Not too many read Hemingway now. The Old Man and The Sea is a required reading in schools.
Tiny Note: Asked what book he gifted most to others, Paulo Coelho said, The Old Man and the Sea. Paulo Coelho was an inpatient in a psychiatric ward for three years. His parents committed him.
Moral: Authors’ life experience matters on literary matters.
The Flow of the Writing Process
Patterson technique in Summary:
Leaf through the Idea folder => Ponder the ideas => Shape the ideas into a story => Write the Outline => Write the first draft => Write the second draft. Be in the scene => Third draft => Style the language.
Leveraging Other Writers’ Talents
The writing model that explains Patterson’s prolific literary output is his writing collaboration with other writers. There are benefits to co-authorship.
First, collaboration with another author enriches the contents, enhances the style and the language of the final manuscript. There is nothing like two minds fertilizing each other. Two or more minds, in action are a mastermind alliance.
Second, each co-author bring their own circles of readership and fans. That is a win-win business model. If in doubt, ask any successful advertising executive. Ask Jack Canfield and Mark Victor Hansen who collaborated on over 250 titles of the Chicken Soup for the Soul series. Or ask Bob Woodward and Carl Bernstein.
Lastly, each co-author contributes authenticity to the story-plot.
Patterson leverages the talent, experience and public profile of his collaborators.
A celebrated collaborator that Patterson landed is Bill Clinton.
When Patterson collaborates with Bill Clinton as co-author the latter brings in tens of millions of his former voters who are potential buyers of the literary product – the novel.
In 2018, James O’Sullivan reported in The Guardian on a digital stylometry study of the novel co-written by Clinton and Patterson. The purpose was find who wrote ‘The President Is Missing’. The study found that Patterson was the dominant style throughout the novel with the exception of the finale where the analytic signals shifted to Clinton’s writing style.
Patterson admits that Bill Clinton picked him to collaborate. Bill Clinton is educated, a Rhoads Scholar, lead national election campaigns, has a world-wide political platform and is the husband of a former US Secretary of State. Surly he excels in the English language, is a decent speech writer, and an experienced emotion evoking story-teller. Clinton is a living mobile public relations agency. How larger than life can a co-writer be?
Other examples of collaborative writing: Each issue of the N.Y. Times is a successful daily print publication – the thickness of a book that was written by some of the twelve hundred reporters on the payroll. Or take the Holy Bible – a classic collaborative classic work.
Patterson considers himself as the senior author who is the editor-in-chief, relative to his writing partner.
That is true even if the co-author is a former president of the U.S. Only that the greater celebrity name is at the top of the front cover. Patterson is the co-writer with the senior writing, publishing and book-marketing experience.
Since you read so far, you got the Patterson drill quote:
Every new book of mine starts with an outline.
I write the outline – from fifty to eighty pages.
The outline is specific about what each scene should be.
And it’s always about scenes.
The outline lays out the core of the story, the plot and the tone of voice.
Patterson refers to his writing partners as “co-writers”, they are not co-authors. His attitude is of a benevolent capitalist. “I want their smart thinking, but also I want them emotionally involved in the story.”
Crucial for the book’s commercial success, he encourages his co-writers to give ”specific suggestions” for improvement…
I don’t recall Hemingway, or Faulkner, or Steinbeck using co-writers.
What do the co-writers say?
On a positive note his co-writers feel that collaborating with him is their great learning experience. It’s a symbiotic relationship. I agree. That is my reason to annotate his memoir and writing this book report.
The writing collaborators like the use of his ‘outline method’.
One of his collaborators said:
“Jim can be withering in his criticism and effusive in his praise. He’s generous to a fault and you can’t get better understanding or advice about the publishing business.”
My reaction: Sure. When you get to learn about the publishing business from the former CEO of J Walter Thompson North America, you’re taught by the greatest book salesman alive.
Another co-writer says on Patterson:
“You’re free to be inventive, creative, surprising.”
While writing my notes I realize that I learn about writing from Patterson’s collaborators as much as from my own writing notes. Everyone in all walks of life who is striving to be successful should be inventive, creative and surprising.
Patterson first met Chris Grabenstein while the latter was a junior copy writer at J Walter Thompson ad agency. Chris was at the ad agency’s professional development program. Patterson was the class instructor.
The instructor starts: “This afternoon I will teach you how to make a million dollars a year writing advertising. The secret is—“… …A knucklehead comes charging into the conference room and slams a banana pie on to Patterson’s face. Patterson cleaned his face and said, “Okay, I just showed how to make a million dollars a year writing advertising. Throw a pie in their face and once you have their attention, say something smart.”
Pattersonian style: “Start with a bang and lots of action.”
Technical fact: Patterson writes with a No 2 pencil.
Patterson publishing history: His first novel, The Thomas Berryman Number was rejected 31 times. Patterson was 26 years old when the manuscript was picked up for publication by Little Brown publishers.
# # #
Patterson realized while a grad student in Vanderbilt University, that he doesn’t want to be an English teacher but really wants to be an English language author. He returned to New York in 1971 and landed a job as a junior copy writer at the J Walter Thompson advertising agency.
J. Walter Thompson was among the first ad agencies to employ talented writers and artists to create interesting, innovative and attractive advertisements for their clients, replacing the standard ads created by in-house advertising departments.
Business wasn’t good at the time and the agency lost parts of its Ford Motors account. The ad agency went through a round of layoffs. The higher paid copy writers were let go and the low paid creative talent including Patterson were kept on the job.
Patterson let his creative writing talents shine and did well. Yet he was a struggling beginning author. He made his living from ad writing during daytime and wrote his mystery novels in early morning and late at night.
Patterson advanced on the professional ladder in J Walter Thompson. He got pay increases and eventually was assigned to write TV commercials. That was a prize assignment. The creative team of the TV commercial goes out to film them on location. His stories reflect his satisfaction during those days.
Writing advertising commercials is a demanding creative work. Three critical rules of ad slogan writing are:
Every sentence is important.
Every sentence must flow into the next sentence.
You’re talking to an audience who is not interested in your beer, beans, books or beauty. Every word counts.
My Take: The last three rules about the nature of writing are true for all genera of writings.
He excelled and was promoted to write ads for… Quaker Oats… A food conglomerate that yielded lots of billing income. He was moved to work in Chicago at the John Hancock tower office. Lots of work space. Lighted office and wide view of Lake Michigan.
Creative and original talent is always well paid. Patterson came up with short succinct slogans. Like for Schlitz beer – “Go for it.” Burger King, Kodak and “I’m a Toys ”R” Us Kid”. He renamed Allegheny Airlines to US Airlines. Advertising is competition over buyers’ attention.
Advertising geniuses are not regular folks. They are crazies as all geniuses are. Patterson worked with Frank Nicolo. They became friends. Frank was very very good, but ‘he was also a mad scientist.’ An incredible workaholic. Won’t you like to have a mad scientist as your tutor? I would.
Here is how Patterson explains the Mad Men methodology: “Frank will get to creative solutions most people won’t even think of, because he’s so obsessive. You’ll think you have the answer and Frank will keep pushing, pushing, pushing. He’s going to drive you crazy. But I think it will be worth it. You’ll come out of it as a better writer. Or, you’ll wind up back at that mad house you worked in as a college kid. Only now you’ll be a patient.”
Are you ready to be a better writer? Moral: In order to succeed in the business you need to out-crazy the competition.
Patterson worked with Burt Manning. A man who never slept. As he describes it: “Every day working for Burt was a little harrowing. But he taught me a lot. Burt liked to say: ‘I taught Jim everything he knows. Just not everything I know.’” For your success you must have excellent mentors in life.
Working for the world’s largest ad agency got Patterson an opportunity to cut his teeth when it comes to clever, concise, simple words as an English writing style. The word is Clever.
He worked with the inimitable Steve Bowen, an ex-marine who is credited with common sense life skill:
“There’s got to be a golden pony somewhere in all this horse shit.”
The business of successful advertising is very competitive. Cut-throat competition.
Competition is between ad agencies and competition between the talents inside the ad agency.
It was said on Patterson by one of his peers (if he has peers),
“If Jim Patterson says a grasshopper can pull a plow, hitch up that little motherfucker.” Patterson interprets it to mean that he had good gut instincts for what works.
Getting public attention to the products you sell is key in the advertising and sales business. Getting attention to J Walter Thompson within its industry was an uber-sale. Patterson organized a WrestleMania event in the large atrium of 466 Lexington office-building in NY. Other ad creative talents came to attend the event and paid attention.
Another mega-act pulled off by Patterson was taking a full page ad in the business section of the NY Times, headlined: “Write If You Want Work.” Among the challenges he suggested to potential aspiring copywriters was: How would you sell a telephone to a Trappist monk who is observing the strict Rule of Silence? The ad received thousands of submissions and Patterson interviewed fifty applicants.
Creativity is required for getting customers’ attention. It is the name of the advertising game. Can’t repeat it enough.
Each marketing project that Patterson tells (and I skip several stories), is a case study for Marketing 101 classes.
Advertising Story for the Textbooks.
Patterson’s memoir is a gift that keeps on giving. The renovated creative advertising group of JW Thompson was invited to pitch for the legendary Miller High Life beer account. The corporate owners of Miller beer was Philip Morris. Huge accounts, big money.
The creative team prepared a blockbuster plan and rehearsed the presentation to death. Patterson was heading the team that went to Milwaukee for the presentation. He decided the night before to go out, eat and have a drink (Miller beer?) in place of doing one more rehearsal. His bosses at JW Thompson were furious. The verdict two days later – his team won the account. And the heaps of praise from top management.
Shortly thereafter the team was invited to meet with the CEO of Philip Morris, the legendary Hamish Maxwell…
At that meeting Maxwell said:
“I’ve been bamboozled before, but now I’ve been bamboozled by the best.”
Negotiating is a Life Skill.
In 1987, WPP company, (Formerly Wire and Plastic Products), was about to acquire the J Walter Thompson ad agency. Patterson’s creative and business leadership were top value for WJT, in its M&A deal negotiations. See, if the company’s talents leave, then the clients leave the company with them. The clients take their business elsewhere to a different company or follow the talent that served their business interests best. JW Thompson offered Patterson retention packages to choose from as long as he stays with the agency under the new owners.
Being smart as he is, he consulted his own financial adviser who mulled over and said to him, “Jim this is a fuckin’ no-brainer. You take all three packages. If they put it on the table, they are willing to give it to you. Don’t ever leave anything on the table. We cool?”
I learned elsewhere that in life you don’t get what you deserve but you get what negotiate.
Tiny reminder from my grandmother who used to tell us, “Forever take.”
Meaning if they offer – take it. That’s another secret of business negotiations.
Before I leave the marketing and business notes here is a self-revealing anecdote. Asked in a public Q&A session, “What sound or noise do you love?”
Patterson’s responded in one word: “ Ka-ching.”
During this period while working for JWT Patterson was writing and publishing mystery novels. The novels sold well. Pretty good for the CEO of Thompson North America.
Around 1996 Patterson had an epiphany.
He got caught in a traffic jam on the Jersey Turnpike. The oncoming traffic was passing by with a whoosh while his highway lane was stalled. He realized that his life is running in the wrong direction. Feeling frustrated by his life style he decided to get his life to the other side of the highway. Meaning, to get on the traffic lane where life will move in the right direction.
He quit his executive position in J Walter Thompson and turned to full time literary writing.
Some stats: Nine of James Patterson books (6% out of total 159) have been adapted to 3 movies, 5 TV movies, and 26 episodes from 2 TV series.
This is public information. The Memoir does not tell other fine details of literary work that was adapted to other media.
Between six and five years ago Patterson was diagnosed with two successive different cancers that required surgery. Surgical treatment was effective. He had to contend with his impermanent human existence, as all of us do. His fascinating rationalization is a typical Pattersonian attitude – “We all live in a murder mystery.” Then he paraphrases Rene Descartes: “I am, therefore I will die.”
Patterson impressed me with his frankness in this autobiography. Here and there are vulgar words. That’s fine with me. Some old time sexual experiences. That’s human.
His most revealing statement is about his self-awareness, or lack thereof. Let him speak for himself. “My entire life, I honestly had no idea who the hell I am. It’s still that way. I look at myself as just another idiot wandering planet Earth with no real idea what makes the world go round, no particular identity, just another soul.” I admire James Patterson for this honest confession of his humanity.
Patterson has to do something with his wealth. His wealth was acquired by selling his many many books. Other revenue is small compared to book sales income.
Patterson’s philosophy drives his philanthropy. If and when kids, particularly grade school children are taught and encouraged to read and provided books to read they acquire literacy. Yes. Reading literacy is a life skill.
The Patterson generously supports and encourages reading literacy programs. His philanthropy encourages and supports reading in schools and in prisons. They encourage Indie bookstores’ employees and bookstore owners. He supports teachers, principals, and school boards to give kids books that are relevant and inspiring.
“If our kids, your kids, don’t learn to read well, their choices in life will be seriously diminished.. That’s just a fact…Kids should read as if their lives depend on it… because they do.” No child left illiterate.
Morals and Lessons I Drew From James Patterson Memoir
Moral One: Never argue with success. Success is its own justification.
Lesson Two: Listen to anybody, be an empathic listener.
Lesson Three: An author must keep his precious brains open for new ideas.
Moral Four: Know your worth – take all offers.
Moral Five: Wide-ranging real life experiences matter to authors.
Six: Leverage co-writers for captivating literary works.
Seven: Communication is the currency of success.
Eight: Master negotiations skills.
Nine: Hang out with excellent mentors.
Ten: Winning friends and influencing people is a life skill.
Eleven: Out-crazy your competition.
Twelve: Creativity and innovation is the name of the game.
Thirteen: Bamboozle the markets with your advertisement.
 Frank Nicolo retired from the J. Walter Thompson advertising agency in 1995 where he was a vice-president and creative director. While there he created a number of memorable TV campaigns for clients like Burger King, Miller High Life and Kodak.
 Burt Manning was an advertising executive at JWT who served as Chief Creative Officer and Chairman/Chief Executive Officer (1987-1998).
 Maxwell presided later over the major diversification of Philip Morris through the acquisitions of Kraft and General Foods. In so doing, Maxwell created the largest consumer goods company in the world and significantly lessened Philip Morris’ dependence on tobacco products. Throughout his CEO tenure, he successfully streamlined the acquisitions and achieved strong financial performance results.
The Law of Attraction is a mindset that bridges the transition from the realm of thought design to empiric reality – manifesting reality To bring manifestation to completion, a skillset is required to facilitate the process.
A mindset and a skill-set.
This essay discusses the constitutive attributes of the mindset of the Law of Attraction. The skillset is described in my book “The Master Attractors”, (Morgan James Publishing, New York, 2013), under the chapter titled The Tool Box of the Master Attractors.
Before attempting the intellectual analysis and discussion let me posit this question:
Do you believe that the sun will rise tomorrow?
Whatever your answer is, pause to ponder: What makes you believe that you got the right answer?
We shall get back to possible answers later on.
# # #
The first attribute of the Attractome is that – the Law of Attraction is involuntarily and incessantly creating. It creates all the time in the human mind.
We humans always think, one way or another, good or bad thoughts, consciously or unconsciously. While we are awake or during our sleep, while in the brain is in neuronal default mode. We make ceaseless mental selections that manifest in our lives. The value judgments we make for good or for bad, do not play a role in the process of manifesting.
# # #
The second attribute is that the Law of Attraction is mentally compelling and obsessive. That is because we always think. If you doubt that, try not to think for a moment. The Law of Attraction is always co-creating and ceaselessly manifesting.
The Law of Attraction is compelling people to act externally in alignment with their thoughts, their intentions or their fantasies. Unless the person holds an opposing or a diversionary thought, they will end up (slowly or quickly) manifesting the thought into the reality of their life. The process of manifestation is obsessive and compels the person into taking conducive actions to manifest their mentally conjured new reality.
The aligning actions are a skillset that accelerates the manifestation. The new reality materializes even if they may not like what they conjured up in their mind.
In previous writings we explained why the Law of Attraction is self-serving and self-preserving. In order to manifest that which is self-serving the Law of Attraction shifts into an “obsessive gear” and compels the thinker to perform in a fashion that is conducive to manifesting the obsessive intention or objective.
A minority of folks who harbor self-destructive thoughts – damage themselves. They are even sometimes suicidal.
Let us now explain the mechanism that accounts for the phenomenon of the Law of Attraction.
The essence of the process is that a thought once sparked in the human mind, starts thinking about it. In due course, that thought spawns collateral thoughts. We often call them associated thoughts, referred to commonly as “associations”. Next, the new collateral associated thoughts spread throughout the mind as a ripple around the original thought.
The ripples of thoughts in the mind expand our consciousness to include the target idea that we wish to manifest in our external reality.
We become consciously aware of opportunities, resources, people, investments and circumstances that are conducive to the manifestation of the original intent or objective. We meet the lovers; find the money; get the desired job; benefit from the right master-mind alliances, or acquire a piece of real-state.
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Compare this mindset process to your use of an internet search engine. You are interested in an item and you enter the name of the item into the search engine and press Enter. Then, voila, the search engine returns to you thousands or millions of related pieces of information in a split moment, while you still type the item. It does not matter to the search engine what you entered – an object’s name or a fantasy thought. Both are energy signals to the search engine.
The search engine is neutral. It does not care and does not pass judgment on the item you asked for. Better yet, the search engine does not care if what you search is “true” or “false”. If you did not get what you want – you modify your search terms and click Enter again.
When you get what you asked from the search engine, you receive it in the form of links leading you to your desired objective. With the links to the information you can now proceed, assemble, and manifest your objective. You literally get a map with turn by turn directions to reach your destination, if that is a place that you asked for. If you didn’t get want you want, you modify again your search term – you then keep searching (obsessively) until you get what you want.
By doing this we become co-creators of our new desired reality and the new reality starts to manifest and take shape around us. Now that we think about “it”, (whatever “it” may be), we start to see and perceive evidence for it all around us. When we perceive the factual empiric evidence for “it”, we start to believe that “it” is “truly” our empiric reality.
The Law of Attraction is a neurophysiologic mental phenomenon that matches our target seeking thoughts with the corresponding components of empiric reality – the desired reality that matches our original thought.
The mindset of the Law of Attraction is a higher state of awareness!
If the thinker holds contradictory doubts about the desired outcome (this ‘new reality’), or changes the description of the objective in mid—process, their central nervous system enters a state of confusion and will not deliver the desired outcome until the objective is clearly defined. Clarity of thoughts facilitates manifestation.
Thus, repeated thinking and vivid imagination of a desired (or undesired) situation eventually compels and inevitably manifests in the external surrounding reality of the thinker.
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The third attribute to consider is: The Law of Attraction is selfish.
You cannot stay neutral facing this last statement. You have to agree or disagree at your own peril. The Law of Attraction is selfish in that it acts in the manner that it acts in order to preserve itself.
For example, we employ the Law of Attraction to fulfill our basic needs – food and shelter. The Law of Attraction supports our survival needs.
You must maintain an open mind to internalize the statements above.
Let me repeat again that the Law of Attraction is selfish.
See, whatever the products of the Law of Attraction are – the preponderance of the results is almost always in favor of the original expected manifestation.
If the manifestation is delayed, it was delayed because the thinker harbored a doubt, or was confused, or lacked clarity while conceiving the desired outcome.
Hence – the Law of Attraction always lands right on the target it was given.
Since the preponderance of outcomes are in favor of the Law of Attraction by manifesting what was asked of it, then the Law of Attraction ends up as the winning party of a pair of binary choices – manifest or null. On the long run folks who think and act in alignment with the Law of Attraction score more “wins” (manifesting their objective) than nulls.
People, who serially manifested material objects, are then materially wealthier than other average people.
For people whose manifested objective was an intangible notion then are greater in wisdom, or rich in psychic income.
When peoples’ goal is health and longevity, they learn and find ways and methods to attract health and attain cure and live a longer life span than other people.
The self-preserving bias of the Law of Attraction is discernible as the manifesting people live longer, invent, co-create more, add value and propagate the intelligence of the Law of Attraction as a by-product during their successful lifetime.
Compelling evidence is demonstrated in the lives of the teachers of the Law of Attraction, most of whom made great fortunes by propagating the ultimate awareness mind-set and skills of the Law of Attraction.
This self-preserving nature of the Law of Attraction explains why it was already noted by early human generations, three millennia ago.
Once you are in agreement with, and internalized the explanation above you also realize how the Law of Attraction is selfish and self-preserving by favoring those folks who understand and live in alignment with its framework.
Importantly, the Law of Attraction provides evolutionary advantage to those persons who innately understand how to benefit from it.
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The fourth attribute is – the Law of Attraction creates and manifests into our reality with minimal or without time delay.
If there seems to be a time lapse from mental conception to empiric manifestation, it is caused by our mental doubts and disbeliefs.
Quoting William Shakespeare: “Our doubts are traitors that make us lose the good we oft might win by fearing to attempt.” (Measure for Measure).
Note that the personal feeling of “delay” in manifestation is due to our relative perception of time. It is a result of the constrained human capacity to sense time.
The Universe is always on time. There is no “delay” in the Universe. A “delay” of 100 years is a tiny blip in the chronology of our green and blue planet Earth, or in the chronology of the Universe.
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The fifth attribute – the process of creation and manifestation is effortless.
Indeed and in theory – manifestation is effortless. If manifestation comes about with difficulties and requires efforts, it is because we harbor mixed feeling, antagonistic thoughts, and doubts towards the goal, or the desired outcome. The doubts and mixed feelings act like the slowing brakes on the process of assembling of the components that are required for manifestation.
We use sometimes the term “faith-based” in connection with the Law of Attraction. The reason is that the Law of Attraction operates flawlessly and seamlessly when the thinker has complete confidence in the creative processes and therefore does not interfere with the process of manifestation.
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Going back to the initial question – do you believe that the sun will rise tomorrow? Are you sure it will rise tomorrow? If you are sure then you can rely with certainty on the Law of Attraction to deliver.
For best results – do not second guess the Law of Attraction. Just trust it to do what it does best – it manifests.
Are you open minded?
The mindset of the Law of Attraction has five attributes to keep in mind. All five require open-mindedness. All five require mental clarity and willingness to think different. All five attributes are constitutive of the framework of the Law of Attraction.
The Just shall live by his faith goes back 2700 years ago to Habakkuk 2:4, then repeated twice by St. Paul: Romans 1:17 & Galatians 3:11.
The Just man is a “righteousness” man, (tzedekah) and “justice” (mishpat). He is attuned to the right thing and actually does it. “Tzedaka” is charity. Hence the Just man is a righteous charitable man.
Who is the Jerk? In America it is an annoying, stupid or foolish person.