THE MEGA 3 CONFERENCE

THE MEGA 3 CONFERENCE

I was invited by the MEGA 3 triad to attend on 11/18/17 a closed group of healthcare professionals and entrepreneurs.  The meeting in Chicago, IL was dedicated to brainstorm, explore and discuss various modalities for healthcare professional in the private sector to expand and grow their practice.

Methods that were brought up included marketing through social media, marketing through earned media; investment in patients’ recruitment and retention; implementing efficiencies in office practice; and re-investment in practice expansion.

The recurrent theme of the conference was ROI on any management action.

Bruce Serbin, Principal in Serbin Media, discussed the difference between buying advertisement and earned media publicity.  Providers’ appearance on live TV shows are of immense value.  He conducted an exercise in pitch-the-media scripting for live appearances on TV and in print media outlets.

Tristan Schaub, Principal at Chirosushi walked through a series of examples of investing in Google’s AdWords and ad clicks (ppc) and demonstrated the actual ROI calculations during life-time of practice-retained loyal patients.  The discussion revolved around the relative benefits of Google, Facebook and LinkedIn. The value of patients’ video testimonials and provider’s Blog magazine writing.

Dr. Alok Trivedi discussed the value of the practice-owner’s time allocated to direct patient care versus practice leadership, creative planning and managing the enterprise.

The hard-to-account value of the conference was the informal free brainstorming across the boardroom table of the participants.

 

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AN AMERICANA IN SAGINAW TOASTMASTERS CLUB

Saginaw Harvey Spaulding Toastmasters Club 781 owns a piece of American memorabilia worthy of the Smithsonian’s curator’s envy.   This historical piece of Americana is not for transfer nor for sale.
The club owns a dedicated and autographed 50 states flag by the flag’s designer.

The flag was donated to the club by its official designer, Robert G. Heft who was a Toastmaster and member of Club 781 until his death in December 2009.

Robert_G._Heft_by_Gage_Skidmore

          Robert G. Heft

The 50 star flag was designed by Bob Heft in 1958 as a class project at this junior year in high-school.  On November 19, 1958 the Secretary of Defense for President Eisenhower introduced the new flag to the President during a cabinet meeting.  Then the flag was then officially approved by the cabinet and the president..

Bob Heft designed and copyrighted American Flags with 51 and up to 60 stars.  As the flag designer Bob Heft was invited to visit the White House 14 times and met with 9 US presidents.

In Saginaw Harvey Spaulding Toastmasters Club 781, Bob was the official Club Timer.  Once a year he delivered a commemorative historical speech on his life-time experiences as the flag’s designer.  I attended the last of his speeches in a club meeting in 2009.

 

#fiftystarsflag #Americanflag #PresidentDwightEisenhower #Americana #HarveySpauldingToastmastersClub #MandyLenderVicePresidentEducation  #Americanmemorabilia #Smithsonian #MandyLenderSpeakingServices #MandyLenderSpeechWriting #ToastmastersInternational #ChuckDodge #PaulFArnhold

https://en.wikipedia.org/wiki/Robert_G._Heft

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THE WAGES OF GUILT

THE WAGES OF GUILT

Did you notice that whenever you felt unhappy, the root cause of your anxious feeling is a feeling of guilt of some sort?

Bearing the sense of guilt is paralyzing.  Guilt obstructs our route to happiness and to creativity.

Guilt is a matter of self-belief.  Every person is responsible for their beliefs and thoughts. Every person is free to make a choice: accept or reject a belief driving the sense of guilt.

Every sense of guilt is rooted in some person’s mind.  Sharing a belief-causing-guilt is like spreading a communicable disease.   Accepting a belief-causing-guilt is a personal choice due to failure to practice preventive mental health precautions.

What’s the price of harboring thoughts and feelings of guilt?

A person who harbors a guilt feeling is unable to operate the Law of Attraction.  Personal feelings of guilt put the brakes on the creative generator of the Law of Attraction.  The Law of Attraction ensures that guilt will only manifest – guilt. Guilt begets guilt.

Guilt creates a barrier to attaining a State of Zen.  There is no life of happiness where there is guilt.

The good news is that guilt can be abolished.  Abolishing guilt is a personal decision. Reject the beliefs that cause guilt.  No one person can think for another person.

Therefore – think for yourself.

Abolish your thoughts of guilt by denying your thoughts of guilt.

Then move into the Zen.

#attractome #LawofAttraction

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CORE OF THE LAW OF ATTRACTION

THE CORE OF THE LAW OF ATTRACTION

The reason we ask for something is because we believe it will make us feel better or we will be better persons.

People always go after what they really want.  Always.  Really.  They move towards it even if it is ever so slightly.  Even if they say otherwise.

We don’t get anywhere in life by sitting still.

The Law of Attraction is the mental process of creation.  Creativity that materializes is the source of things manifested.  Desires breed creativity and creativity manifests in to empiric things.

The definition of the Law of attraction is – the manifested results of the creative process of the human mind.

The Law of Attraction is just an eponym for the creative outcomes of the human mind.

The philosopher and sociologist Walter Isaac Thomas is the author of Thomas Theorem (1923):

If men define situations as real, they are real in their consequences.

Interpretation of a situation causes the action. This interpretation is subjective. Actions are inspired by the subjective perceptions of situations that bring about new results.

The practical lesson is: whatever you are inspired to build in life, now is the time to make it happen.

 

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HOFSTRA -THE MASTER ATTRACTOR

HOFSTRA – THE MASTER ATTRACTOR

Hofstra University – is a Master Attractor.

When I wrote five years ago my blog titled: “Who Is A Master Attractor?” I had in mind, people; individual people. Persons, each as a Master Attractor.  Now I reconsidered my notional definition to include organizations.  Organizations are made up of people.

Hofstra is a mid-sized university with 11,870 students in ten schools. In the fall of 2011, the university welcomed the first class of students in its new Hofstra Northwell School of Medicine. In 2012, it established its School of Engineering and Applied Science.  Its endowment is a modest $411 million.  Of its notable alumni I could identify two:  Francis Ford Coppola and…   Bernard Madoff…

However the university has a visionary talented president – Stuart Rabinowitz.

In 2008 he saw an opportunity to host on campus a presidential election debate. In 2012 he repeated the effort and hosted a second presidential debate.

From then on, Hofstra U. gradually acquired a celebrity stature – it started to attract presidential scholars and past White House officials.  HU has now established itself in the field of American presidential politics, presidential historians and scholars.

Based on his past experience Stuart Rabinowitz made it known that if something will go wrong with 2016 debate preparation in another university campus, HU will be available and ready as alternate site if others may fail.  And so it happened,. Last July When Wright University cancelled its plans to host the debate, HU took on the challenge.

The student body enthusiastically volunteered to serve as event staff and help thousands of journalists, and video/TV media anchors and producers.   Past experience on the campus facilitated the transformation of the campus to one big, live political science laboratory.  Construction and conversion of facilities and arena into TV studios happened on time.  HU campus was festooned with Hofstra banners and posters.   Since the fall semester began two weeks ago, campus speakers have included Gov. Bobby Jindal, Democratic strategist David Axelrod, Pulitzer Prize-winner Eugene Robinson and Stephen F. Hayes, a Fox News personality.

“The educational benefits for students are the primary reason why we do this,” said Hofstra U spokeswoman Karla Schuster.

Is that all?  What about the Hofstra U marketing opportunities?  Today on the debate day all I see is the media – TV, radio, print and SM giving their full relentless attention to Hofstra University campus, to its students and to the dignitaries in and around HU campus.  HU blue banners are everywhere.  Global HU brand identity.

It is estimated that 100 million TV viewers in the U.S and around the world, will watch and see HU today, all day.  A marketing bonanza to a relatively medium size university, whose only claim to fame is live quadrennial presidential debates.

Get this: A dream come true to any university marketing and development office.  Anywhere.  Free national and international TV HU brand advertising.  HU probably made a profit from facilities and utilities rental.

And this is just the beginning.  The university development office will continue to solicit and harvest charitable gifts from the generous media viewership for years to come.

College freshmen will find that admission to HU has now grown very competitive.  The HU political science professors will find many appearances invitations at their doorstep and book publishing offers with royalties advance.

Going back to the Master Attractor.

The criteria are:

  • A Master Attractor is a person who draws a large number of fans, admirers, or devotees.
  • A Master Attractor creates new value in the domains of technologies, health and welfare.
  • A Master Attractor is perceived as a spiritual or inspirational source by society.
  • A Master Attractor manifests material abundance through ethical means.

The original criteria are fulfilled by HU – the Master Attractor.  HU is a Master Attractor even if it is a collective of organized people.  All it required was  leadership by one mind with a vision – the university president – Stuart Rabinowitz.

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SELF, HISTORY AND A GERMAN PSYCHIATRIST

 

SELF, HISTORY AND A GERMAN PSYCHIATRIST

The amazing Bernadette Roberts (b. 1931, an existentialist-philosopher, psychologist and theologian), tells the following anecdote:

Some food for thought: Some time ago, listening to the quiz show Jeopardy, one of the questions was:

“What is the name of the German psychiatrist who had a patient say to him, “Doctor, I have no self?”

No one on the panel knew the answer – which turned out to be “Doctor Alois Alzheimer”.

For people who want to get rid of their “self” at least, Alzheimer’s might be one way to go.”

Here are some thoughts for historians, physicians and other academics.

Is the “self” nothing but a sum total of past memories?

Can a human being without a “self”, survive physically?

Is there a “self” in the absence of memory?

Can there be a leader without a “self”?

Would there be human “history” if persons will not have each an individual “self”?

Are leaders who have an over-sized “self” narcissistic by default?

What form will civilization take if Alzheimer’s disease will transform into a contagious epidemic?

 

 

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LIFE IS…

LIFE IS

Life is everyone’s fantasized invention.  But that is what everyone desires for themselves.

It’s not your parents, it’s not the government, and it’s not even your prophets.

You are the prophet of your life and your life is… your self-fulfilling prophesy.

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