Albert Rothenberg, (born 1930), is a prolific thinker, clinical psychiatrist, researcher, writer and novelist.
Rothenberg described the three cognitive processes, all of which disrupt the past and the usual and lead to new creations. He was nominated for the Nobel Prize in medicine or physiology for his research work on creativity and serendipity role in discovery and innovation.
The Nobel Foundation is a very cautious, conservative organization that hates committing errors of judgment or appearing nonconformist. So Rothenberg was not awarded a Nobel Prize because of the avant-garde nature of Serendipity.
Just to make it clear, serendipity is at the root core of discovering the useful Penicillin, Viagra, X-Rays for medical imaging, Valium, Pap smear, and more.
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